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Founder reflects on company's beginning; envisions future supplying healthcare

The following is a letter written by founder Frank Brewer to E.F. Brewer employees in 1958 after a decade in business.

JANUARY 1958 – The Ellsworth Pipe & Supply Company went into voluntary liquidation in July, 1947. They were engaged in the manufacturer of tubular furniture, pipe and tube fabricating. Steel pipe nipples for plumbing and industrial uses were a major product. 

The steel strikes of early 1946, plus the relaxation of all controls, contributed to the failure of the former company, as it was impossible to procure materials. (I) was employed by Ellsworth Pipe & Supply Company in the position of Assistant to the President in charge of design, manufacture, procurement of materials, production methods and marketing of tubular furniture.

Arrangements were made for (me) to take over the complete unit, orders, and machinery, necessary to produce the tubular furniture. In August 1947, we started in rented quarters at 138 E. Becher Street. The machinery was owned by us but operated on a contract basis by others. 

Our major product was bar stools which were sold nationally to restaurant supply dealers. One tube fabricating job was also retained. This consisted of making truck seat frames for Bostrom Manufacturing Company. We started with six employees in the factory doing upholstery and assembly and had two people in the office.

A small backlog of orders was turned over to us and, using this as a nucleus, further sales and advertising efforts were made, plus the development of other products for this market. The company controlling the space we occupied wanted to increase our monthly rent and, as they also operated our equipment, wanted to increase the piece prices as they saw our progress.

In August of 1948, we moved our operations to Butler occupying a 5,000 square foot building at 4900 No. 125th Street. It was necessary then to train all our help, since we took over the fill operation of the plant and equipment.

The year 1948 was particularly rough for us, as we fought to train our people and develop new products. The moving expense, although it was not exceptionally heavy, was still a shock to our corporate system.

We attempted to expand our market and our lines of products. We also developed a line of display equipment for a large local display company.

In 1950, we started with three items for the Will Ross Company. This was our original beginning in the hospital field. At this time, we had a large fabricating contract from the Kiekhaefer Corporation for power saw handles and our Bostrom business was considerably larger. We expanded into household furnishings, (such as) the dinette sets, chairs and embarked upon a program of selling retail as well as wholesale.

We entered into a lease on Oct. 1, 1952, for two buildings on 124th street, adding approximately 8,000 square feet to our operation. In April, 1953, we sublet our building on 125th street to the S.K. Williams Company and moved all our operations into the location on 124th Street.

In January 1955, we introduced a new product, our Brewer Cycle, which is a riding attachment for real type lawn mowers. The item was established on the market and 1956 and 1957 saw continual growth.

We leased a third building on 124th street and joined it to our others adding 3,800 feet.

Out lease on on buildings expired on Oct. 1, 1957. The owner of the buildings came to us with a proposal for an increase in rent that would bring our monthly payments to over $1,000. A that time, we entered into negotiations with Megal Construction Company to construct a building for us that would give us an efficient operation and a more advantageous location.

We moved officially Nov. 1, 1957. As of today, we have realized a saving in our indirect costs due to operating in this new location. Sales are down represented by, we feel, a loss in production and sales in the months we have moved, November and December. Our operating statements indicate we are increasing our profits in spite of the sales decline

Our main efforts today are in expanding our services and our inventory in the hospital end of the business. Due to a very poor spring, lawn mower sales are down and, as a result, our cycle sales are lower. New products have been added to our line and aggressive sales program to reach doctors has been started. It is our feeling that we will, in the coming year, be able to make up for the loss in sales on our fabricating which we are not solicitating to any great extent and that any business realized on our cycle will be a plus business.

E.F. Brewer, 

Company Founder, 

(Dated January 1958)

The Evolution of Brewer

1947
Brewer Founded
Brewer Founded

Frank E. Brewer founded the E.F. Brewer Company as the successor to the Ellsworth Pipe & Supply Company. The original products were tubular bar stools sold to restaurant suppliers.

1955
Product Introduction
Mower Attachment Patented

The company develops and successfully patents a lawn mower attachment that turns any reel type of lawn mower into into a 3-wheeled riding lawn mower.

Early 1960s
Medical Industry
Enters Healthcare Market

The company introduces a comprehensive line of products for the medical market, including seating, step stoops, IB poles, hampers and instrument stands.

1965
Medical Industry
First Exam Table

Brewer introduces its portable exam table aimed at women's health, setting the stage for the company's future exam table innovations.

February 1970
Company Growth
Headquarters Expansion

For the 6th time in 22 years, Brewer expands with the inauguration of Plant #2 in Butler, Wis. Fueled by the company's healthcare product line growth, Brewer sees sales double in five years leading up to the expansion.

Early 1970s
Product Introduction
Portable Wheelchair Unveiled

Brewer unveils its PORTASCOOT portable electric wheelchair. Deemed "The Freedom Machine" and available in multiple configurations, the lightweight electric wheelchair collapses to easily transport in a car.

1972
Company Growth
New Headquarters

Experiencing continued growth, Brewer moves to a modern 100,000-square foot manufacturing facility in Menomonee Falls, Wis. 

1983
Company Acquisition
Earth & Ice Augers

Brewer acquires Quality Tool & Manufacturing, Inc., adding new products such as power-driven, hand-held earth and ice augers to its growing product line.

1984
Company Acquisition
Dental Exam Chairs & Stools

Brewer enters dental market after acquiring Del-Tube Corporation and its line of adjustable stools, patient exam chairs and X-Ray chairs.

1992
New Product
Teddy Crib Launched

Brewer introduces the Teddy Crib, a pediatric crib for healthcare facilities built with ergonomic features, state of the art safety and long-lasting durability.

Mid-1990s
Corporate Name Change
Company Changes Name

The Del-Tube corporate name is merged into E.F. Brewer. At this time, the company changes its corporate name to The Brewer Company.

1995
New Division
Brewer Introduces OEM Division

The Brewer Company strategically focuses on its expertise in complex upholstery and seating design and manufacturing when it launches its contract manufacturing OEM division. Today, that division, named Brewer Design, serves numerous large healthcare, marine and dental customers.

1995
University Partnership
Focus on Ergonomics

Brewer Company partners with the Marquette University Dental School to study ergonomic seating and its benefits to dental professionals. The findings in this breakthrough study are used to build Brewer stools for years to come.

1997
New Product
Popular Dental Stools Unveiled

The ultra-popular 3100 series of dental stools is introduced. Its the first lineup of stools Brewer releases after the Marquette partnership and includes Brewer's 3125 operator stool, still the most popular Brewer stool amongst dentists.

1998
New Product
Ultra-Ergonomic Seating Revealed

Brewer introduces its lineup of 9000 series dental stools, the most ergonomic dental stool on the market. Designed to reduce the chance of musculoskeletal disorders, Brewer follows up the 9000 series with the equally ergonomic 9100, 9200, & 9500 series in later years

2001
Product Introduction
Access Exam Table Unveiled

Brewer introduces the Access Exam Table, it's first modern-day exam table. Featuring pass-through drawers, class-leading storage space and an industry leading 500-pound weight capacity, Access quickly takes market share. It's the first exam table to be released in a series of popular introductions.

2003
Product Introduction
Brewer Introduces Procedure Table

Brewer introduces the Assist Procedure Chair, Brewer's first procedure table ever. The chair enters the market as the most affordable, has the best warranty, and offers the most value. 

2005
Product Introduction
New Award-Winning Power Table

The Access Power Exam Table is introduced at the HIDA Expo and Trade Show in Philadelphia. The true chair-to-table design is the industry's most advanced exam table ever built. Featuring abundant storage, industry leading weight capacities and pass-through drawers, it wins HIDA Product of the Year.

2015
Product Introduction
FLEX Power Table Unveiled

Brewer offers an affordable, feature-rich power exam table to the industry when it unveiled the FLEX. Offering unmatched ergonomic access to the patient and all the advantages of a power table, the FLEX quickly becomes an appealing option over fixed-height exam tables.

2018
Product Introduction
135 Saddle Stools

Brewer makes 135 saddle stools available to dental professionals in North America. Featuring 360 dynamic motion, the advanced saddle stools quickly become the go-to favorite of hygienists.