Crazy Stunt Promoted by E.F. BREWER CO.
TV fans in the Milwaukee and Chicago area recently viewed with amusement what may have been considered a “crazy stunt”. Other homeowners with larger lawns to mow were probably more seriously interested in the spectacle of a small power lawn mower being driven a distance of 98 miles from Milwaukee to Navy Pier in Chicago.
The mower itself was a “Motor-Mower”, manufactured in Richmond, Indiana. It pushed off at Noon October 12, from the downtown Milwaukee Headquarters of a Milwaukee distributer…. John Pritzlaff Hardware Co. The 22” power mower had been converted from a “walking” to a “riding” model by detaching the handle and then attaching a “Brewer Cycle”.
The Brewer cycle is a lawn mower accessory manufactured by the E.F. Brewer company of Butler, Wisconsin, and placed on the market this Spring for the first time. It may be used either with new equipment or to convert equipment already in use from walking to riding models. Successful completion of the 98 mile trip not only demonstrated the staying powers of the lawn mower involved but also proved conclusively that the Brewer Cycle accessory works as efficiently as claimed with a small size power mower.
Statistics for the trip are as follow: distance 98 miles; 27 hours of actual riding time; on U.S. Highway 32; twenty miles to the gallon reported; arrival in Chicago at Michigan Blvd. and Ohio St. at 10 A.M. October 15th. The unit was then driven from this arrival point to Navy Pier for the 11 A.M. opening of the Hardware Trade Show on Monday morning. For the first few blocks of the trip, the rider was Milton McQuire, President of the Milwaukee Common Council. For most of the trip the rider was Norm Larson, Brewer Company employee.
Seems like Frank Brewer and his staff had in mind some of the ideas used to promote Frontier Days when they planned this trip to Chicago. Milwaukee and Chicago radio and TV stations as well as local papers gave this promotion quite a play.
Frank E. Brewer founded the E.F. Brewer Company as the successor to the Ellsworth Pipe & Supply Company. The original products were tubular bar stools sold to restaurant suppliers.
The company develops and successfully patents a lawn mower attachment that turns any reel type of lawn mower into into a 3-wheeled riding lawn mower.
The company introduces a comprehensive line of products for the medical market, including seating, step stoops, IB poles, hampers and instrument stands.
Brewer introduces its portable exam table aimed at women's health, setting the stage for the company's future exam table innovations.
For the 6th time in 22 years, Brewer expands with the inauguration of Plant #2 in Butler, Wis. Fueled by the company's healthcare product line growth, Brewer sees sales double in five years leading up to the expansion.
Brewer unveils its PORTASCOOT portable electric wheelchair. Deemed "The Freedom Machine" and available in multiple configurations, the lightweight electric wheelchair collapses to easily transport in a car.
Experiencing continued growth, Brewer moves to a modern 100,000-square foot manufacturing facility in Menomonee Falls, Wis.
Brewer acquires Quality Tool & Manufacturing, Inc., adding new products such as power-driven, hand-held earth and ice augers to its growing product line.
Brewer enters dental market after acquiring Del-Tube Corporation and its line of adjustable stools, patient exam chairs and X-Ray chairs.
Brewer introduces the Teddy Crib, a pediatric crib for healthcare facilities built with ergonomic features, state of the art safety and long-lasting durability.
The Del-Tube corporate name is merged into E.F. Brewer. At this time, the company changes its corporate name to The Brewer Company.
The Brewer Company strategically focuses on its expertise in complex upholstery and seating design and manufacturing when it launches its contract manufacturing OEM division. Today, that division, named Brewer Design, serves numerous large healthcare, marine and dental customers.
Brewer Company partners with the Marquette University Dental School to study ergonomic seating and its benefits to dental professionals. The findings in this breakthrough study are used to build Brewer stools for years to come.
The ultra-popular 3100 series of dental stools is introduced. Its the first lineup of stools Brewer releases after the Marquette partnership and includes Brewer's 3125 operator stool, still the most popular Brewer stool amongst dentists.
Brewer introduces its lineup of 9000 series dental stools, the most ergonomic dental stool on the market. Designed to reduce the chance of musculoskeletal disorders, Brewer follows up the 9000 series with the equally ergonomic 9100, 9200, & 9500 series in later years
Brewer introduces the Access Exam Table, it's first modern-day exam table. Featuring pass-through drawers, class-leading storage space and an industry leading 500-pound weight capacity, Access quickly takes market share. It's the first exam table to be released in a series of popular introductions.
Brewer introduces the Assist Procedure Chair, Brewer's first procedure table ever. The chair enters the market as the most affordable, has the best warranty, and offers the most value.
The Access Power Exam Table is introduced at the HIDA Expo and Trade Show in Philadelphia. The true chair-to-table design is the industry's most advanced exam table ever built. Featuring abundant storage, industry leading weight capacities and pass-through drawers, it wins HIDA Product of the Year.
Brewer offers an affordable, feature-rich power exam table to the industry when it unveiled the FLEX. Offering unmatched ergonomic access to the patient and all the advantages of a power table, the FLEX quickly becomes an appealing option over fixed-height exam tables.
Brewer makes 135 saddle stools available to dental professionals in North America. Featuring 360 dynamic motion, the advanced saddle stools quickly become the go-to favorite of hygienists.
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